Who and what is Blue Beetle … how do we operate … and why are we called Blue Beetle?

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Blue Beetle has the experience and agility to create, support and deliver training and conference events for your organisation …Live-Online or Face to Face.

What is Face to Face like with us?

In 1996 Graham David began working with West Midlands Police with the front counter staff.  Often civilians who do not have the power of arrest WMP wanted to give them the opportunity to deal with some “awkward customers”.  Graham put a team together of “ne’er do wells” and gave the Learners the opportunity to deal with bail-jumpers, drunk teenagers and bolshy “producers”…

Blue Beetle operates an Associate model meaning we can expand or contract fast and with agility to suit our clients requirements.  In 2013-2015 we worked with 50+ Associates to serve a major client contract.  At the start of 2020 we switched the entire operation to an online model meaning greater flexibility and choice for our clients.

We currently work with a regular team of twenty actor/ facilitators, we have a function to take bookings and run the diary and bookings, a team to manage and run the invoicing and finance and we have an entire broadcast quality filming and edit crew allowing us to make videos for our clients.

Blue Beetle Mission Statement

Work Hard. Play Harder. Learn More.

Equally powerful online or face to face, a training experience with Blue Beetle is engaging, interactive, immediately useful and is designed to deliver real world measurable improvements.

Whether your preference is face to face “day sessions” or 120 minute online modules we will help you get the most from your budget.

Meet the Blue Beetle team

Graham David
Managing Director
Beth Evans
Senior Facilitator and Executive Coach
Samantha Phelps
Senor Facilitator
Paul Lumsden
Senor Facilitator
Vicki Adebola
Senior Facilitator
Melanie Dykes
Senior Facilitator
Kam Dulku
Client Relationship Manager
Paul Roff
Senior Facilitator
Angharhad Owen
Senior Facilitator

Blue Beetle Vision

To be the Best Global Training Company specialising in Live Case Study

Blue Beetle Values

Be Brave

Breaking out-dated boundaries, challenging beliefs and daring to be different.

Be Passionate

Working with focus and drive whilst honouring our desire to be authentic, making it look effortless and giving an electric performance.

Be Elegant

We will be refined, tasteful and look classical in our approach, our writing and delivery style.

Be Competitive

We will work with confidence and adapt and evolve to our client’s requirements. We will maintain our commercial edge.

Be Inspirational

We will strive to make a difference, we will change and innovate as we go and have the courage to ‘just do it’ and motivate others to do the same.

Blue Beetle plans to embed this into the organizational culture by:

  • Ensure that everyone has a common understanding of what the values mean and are actually ‘living’ these values in the daily operation of the business .
  • Represent these values to our customers so that it becomes a key part of the Blue Beetle offer.
  • Ensure that our branding is consistent with this message
  • Check our training and consultancy offers to ensure that we bring the values into what we do.

Our Client Care

It is important to Blue Beetle to ensure high quality client services which are consistent and of an excellent standard. Therefore certain measures have been put in place to deliver and maintain this standard of client care.

Client relationship management is undertaken by the Business Development Managers and each client has a key contact who is the first point of contact, feedback and escalation for any issues and business requests. In larger clients, this role may be undertaken by more than one BDM, each with a designated area of client specialism.

Formal evaluation of service provision is undertaken on a quarterly basis whereby a meeting will be sought with the client and key performance indicators discussed. The KPI’s will have been established with the client at an early stage in the relationship and typically take the form of a Service Level Agreement, contract or less formal arrangement whereby performance can be measured.

Additionally, Blue Beetle has developed a specific document which details the expected standards of client care.

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Client Services Charter

A Client Services Charter has been developed collaboratively within Blue Beetle to detail the expected standards of customer care which will operate within all client relationships. This covers the initial contact through tendering processes and onto client relationship standards and services.

In summary, the main provisions are:

  • Behavioural expectations from Blue Beetle consultants, facilitators, actors and colleagues to ensure a friendly and efficient service which is helpful and bespoke to client needs.
  • Standards of personal attire and attitude to ensure good cultural fit with the ‘Blue Beetle way’.
  • Guidance for the scoping of new business and expansion of additional services into existing clients.
  • Escalation process if a client has an issue of concern.
  • Guidance as to evaluation (see above), KPI’s and quality control.
  • A declaration of the cultural experience that a client should expect from engaging Blue Beetle.

All new colleagues are introduced to this document as part of their Induction process and expected to abide by its standards.

Additional to the measures described above, Blue Beetle is an accredited centre of the Institute of Leadership and Management (ILM) which allows delegates to add CPD (Continued Professional Development) points and awards to their portfolios after attendance at a course. This can be credited towards more formal managerial qualifications.

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Call us 0121 673 1981