Case Studies

International Automotive Manufacturer - Graduate Development Programme

Blue Beetle worked with this international automotive manufacturer to design and deliver a Graduate Development programme encompassing 300 early career entrants in their first 6 months in post.

After the initial induction week, the development programme spread over 2 years and covered Graduates in a variety of different departments.

The Challenge

The company asked for the following design principles to apply:

The programme must cater for young employees who were likely to be in their first paid role since leaving University.

All courses must be bespoke for the company with no generic content. Learning must be pragmatic and useful, interactive and memorable rather than a traditional ‘chalk and talk’ approach -there must be a direct application back to the work place.

Blended Learning must be utilised – young learners are particularly interested in modern technological approaches and face to face learning would be bolstered with on line content.

Evaluation would be done on all courses – they set an aspirational goal of 125% ROI.

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  • Goal of 125% ROI.

Our Solution

We designed a fully bespoke programme to support the Graduates throughout their first two years in post covering various modules over the span of the period.

The most ambitious aspect of this was the Personal Challenge week – which ran some three months after their commencement in role. We started the week off locally to the company’s HQ and divided the Graduates into manageable cohorts. We then presented them with a significant challenge. We gave them two days to put together a pantomime that they would be delivering to local primary school children mid week. This involved staging, design, acting, backstage roles and a considerable amount of teamwork to make things look professional within such a short pace of time.

We felt that the challenge would teach them excellent business organisation and planning skills as well as cementing teamwork and resilience under pressure. It was also an opportunity for the company to increase its local profile and advance its agenda for corporate social responsibility and community engagement. The power of this experience came from the reality that the Graduates really did have to deliver to a real deadline with a real “customer”.

As soon as the pantomime had been successfully played out, we took the Graduate teams straight down to our beautiful venue in West Wales, which allows for coasteering, sea kayaking and surfing – all under the watchful eyes of our expert coaches – and set them a different type of challenge. Who would be brave enough to jump into the sea in January? This gave them a chance to test the bonds that had been formed as part of the pantomime exercise and to strengthen ties. It also allowed a degree of personal challenge and pushed them to exceed what they believed their personal limits to be – in a supported and positive way.

What Happened Next...

We had amazing feedback from these sessions – the Graduates rated this as the best learning experience that they had ever had, in their professional and personal lives. Our coaches were on hand for each cohort throughout and worked hard to encourage and challenge the Graduates as they progressed. We felt that this was a great way to engage our delegates and to make their learning experience memorable in a way that also held benefits for the local community.

Coaches – and set them a different type of challenge. Who would be brave enough to jump into the sea in January? This gave them a chance to test the bonds that had been formed as part of the pantomime exercise and to strengthen ties. It also allowed a degree of personal challenge and pushed them to exceed what they believed their personal limits to be – in a supported and positive way.

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